Flora

Flora

Flora was established as a parboiled rice brand in the late 1960s. It introduced a significant innovation to the sector and immediately became the leading brand of rice that is always al dente.  

The brand gradually evolved and transferred its undisputed ability for rice that always cooks perfectly, to a wider range of products covering new, modern needs: delicious products that are also quick and simple to prepare.
 
Today, Flora is a name that guarantees the best results: it selects only the finest varieties of exclusively Italian rice and controls every phase of production to ensure that each dish will be perfect.

Colussi Group acquired the Flora brand in 1999.

www.risoflora.it