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Misura international

Misura is the brand which pioneered a healthy and balanced diet in Italy.

Misura is the brand which pioneered a healthy and balanced diet in Italy. Launched in 1974 with a pharmacy distribution strategy at a time when the market for wellness food products was virtually non-existent, Misura quickly won over both consumers and large-scale retailers, thanks to its product portfolio.

Today, Misura delivers a credible promise of nutrition on the frontier of wellness foods: 100% flavour and wellness are skilfully combined in biscuits, snacks, cereals, crackers, pasta and beverages that are either sugar-free, gluten-free, egg-free or milk-free, enriched with fibres and that have a high protein content.

Misura, by exporting its constantly growing product line, is gradually becoming an internationally recognised brand. In fact, a new International range with an original design has been specially developed in order to match the premium positioning and consolidate the MISURA claim: “Italy’s Finest Choice” for functional food. This philosophy is based on a surprisingly tasty and diversified product line representing the Italian way to feel better. The light blue colour on the packs highlights the nutritional lines and all the lightness of Misura products. In order to satisfy the international consumers’ needs, the front our packs present the information in English along with French while the back contains nutritional figures in many languages.

The Misura Pasta is now available in a 454 grams format which corresponds to 1liber, unit mainly used in the American and Canadian markets.
On the bakery side, the new Minisize line, gathering the highest sailing products in a small size format, is now available for the International costumers. While the traditional biscuits line is perfect for families and regular consumers, the Minisize biscuits are tailored to the needs of individuals and occasional users.

The new 6 slices of Whole Wheat Crackers in 40g are also part of the Minisize line and are perfect to be carried anywhere and enjoyed at any time of the day.